WE ARE MARKET ACCESS AGENCY VETERANS AND WE KNOW WHEN TO DO THINGS DIFFERENTLY.
Our in-house industry experts include strategists with firsthand experience working for commercial and government payers, PBMs, and health systems, to provide real-world perspectives.
We assign dedicated teams to every project, to ensure knowledge continuity. We take pride in effective communication and efficient delivery, to help you maximize your investment.
Your business goals are our priority. We strive to ensure your brands’ success.
What We Do
Powered by in-house expertise and market insights, we excel in identifying optimal solutions for your brands’ multi- and omni-channel marketing needs for print and digital creative.
The evolving healthcare landscape requires agility, constant adaptation, and novel ways to effectively communicate with all stakeholders involved in the patient journey.
Part of the COEUS family, COEMIRA brings nuanced expertise in clinical differentiation, access challenges, and patient services, to inform and optimize marketing efforts across stakeholders.
STRATEGIC PLANNING
- 360° view of market access
- Above-brand/portfolio
- Brand planning (pre-, at-, and post-launch)
- Campaign development
- Customer insights
- Disease state awareness
- Formulary acceptance strategy
- Launch communications planning
- Market preparation
- Reimbursement support
- Segmentation, targeting, and prioritization
- Stakeholder interaction
- Value message development
CONTENT AND CREATIVE
- Consistent and impactful content and creative for use across all communication channels
- Driven by the latest communication trends and technologies
- Focused content, design, and delivery innovation
- Informed by strategic market insights
- Innovative and tailored solutions
- Targeted messages and formats to reach the right audience at the right time
COMMUNICATIONS
- Account and field team tools and resources
- Brand identity
- Campaign tools and materials
- Disease state education
- Launch readiness
- Payer communications
- Personal/nonpersonal promotion
- Population health
- Product education
- Pull-through resources
- Reimbursement tools and materials
- Value proposition communications
OPTIMIZED FORMATS
- Advertisements
- Applications
- Augmented and virtual reality
- eLearning
- Meetings and events
- Platform-specific digital tools
- Podcasts
- Presentations
- Print and digital publications
- Social media
- Video and animation
- Websites
- Workshops (In-person/Virtual)
Our Work
Who We Are
COEMIRA is a division of COEUS Holdings, LLC.
COEUS Holdings, LLC teams are singularly driven to optimize market access for pharmaceutical products.
COEUS is a multi-specialty, commercially aligned consultancy, offering a comprehensive suite of informed solutions for successful engagement with organized customers, providers, and patients.
Leveraging years of collective real-world market expertise, we offer unique perspectives into clinical and business opportunities to support your brands’ position in the marketplace.
OUR VISION
COEUS teams advance thought leadership, technology solutions, and communication initiatives to ensure your brands’ lifelong success.
Together, we strive to redefine access solutions in the evolving domestic and global managed markets.
OUR MISSION
COEUS mission is to ensure patient access beyond the prescription. We focus on becoming your ally in navigating the healthcare universe.
LEARN MORE ABOUT COEUS DIVISIONS
COEUS teams’ strengths harmonize to inform a full spectrum of commercialization efforts, clinical viability, and market success.
